Liqlara

eCommerce concept

2019

QuizCover

Roles

Brand Designer
Graphic Designer
Web designer
Motion Designer
Photographer
Retoucher
Copywriter

Tools

Figma
Adobe Photoshop
Adobe After Effects
Nikon D3200

Background

💄 Liqlara is a fictitious brand of cosmetics that are made from natural ingredients, is hypoallergenic, and used by body artists.

🍀 This cosmetic is available in liquid and powder versions. The brand emphasizes environmental friendliness, the production of the product from plants grown on the farm, and seasonal series of cosmetics.

Challenges

✨ Create a corporate identity. This includes the brand name, logo, color scheme of graphics and photos, typography, and slogan.

🎁 Сome up with products. This includes product features, styling, and packaging.

📊 Conduct research and planning. Determine the goals and objectives of the e-commerce site. Determine target audience, conduct competitor analysis, and create a mood board.

📱 Develop information architecture and wireframes.

📷 Create content such as product descriptions, images, videos, and more. Develop layouts and prototypes with the use of content.

Challenges

✨ Create a corporate identity. This includes the brand name, logo, color scheme of graphics and photos, typography, and slogan.

🎁 Сome up with products. This includes product features, styling, and packaging.

📊 Conduct research and planning. Determine the goals and objectives of the e-commerce site. Determine target audience, conduct competitor analysis, and create a mood board.

📱 Develop information architecture and wireframes.

📷 Create content such as product descriptions, images, videos, and more. Develop layouts and prototypes with the use of content.

Who and why?

🦄 Makeup artists, photographers, and creative people seeking to better care for themselves, their clients, and the planet.

🎨 Engaged in face painting, body painting, and organization of holidays and events.

👩‍🦰 Mostly female customers between the ages of 16 and 60.

🧘 Could be into yoga, vegetarian/vegan, and active on social media.

🐱 Pet lover, concerned about mental health and the environment.