Muraha
Website for moving services
2021
Roles
Web Design
Branding
Tools
Figma
Adobe Photoshop
Background
🚚 Muraha (Ant) is the founder of the moving industry in Ukraine, offering all types of moving, furniture relocation, goods delivery, and storage services for homes and businesses.
🚩 Their goal is to exceed customer expectations by customizing moving services to meet specific needs.
Target Audience
Key demographics
Adults aged 25-65.
Married couples with children.
College-educated with a household income of 120 000 UAH or more.
Living in urban or suburban areas.
Renting or owning a home.
Preferred channels
Search engines such as Google.
Social media platforms such as Facebook, Youtube and Instagram.
Online market place such as OLX.
Word of mouth and referrals from friends and family.
Challenges
Time constraints due to work or family responsibilities.
Overwhelmed with the process of moving and the logistics involved.
Concerned about the safety and security of their belongings during the move.
Limited experience with finding and hiring moving companies.
Key psychographics
Busy professionals who value convenience and time-saving solutions.
Family-oriented with a focus on creating a comfortable and safe home for their family.
Tech-savvy and comfortable with online transactions.
Willing to pay more for quality and reliable moving services.
