AlgaeCal
Website concept commissioned by AlgaeCal
2021
Roles
Web Designer
Motion Designer
Tools
Figma
Adobe After Effects
Background
🌿 AlgaeCal is a brand that offers algae-based premium calcium supplements, resources, and support.
🧪 AlgaeCal developed a unique formula that helps restore bone density.
Target Audience
👩 Key demographics
Age range: 45-90.
Gender: 85% female, 15% male.
Occupation: Teacher, Healthcare professional, Housewife, Blogger, Fitness enthusiast, Retired.
💭 Key psychographics
Loves reading health improvement blogs and news.
Trusts proven medics and pharmacologists.
Reads reviews before making a decision.
Has experience using dietary supplements.
Gives preference to natural ingredients.
🚩 Challenges
Find supplements that actually have a proven effect.
📧 Preferred channels
Email for first contact, then phone conversations.
Websites like AARP, social media platforms like Facebook, Youtube.
